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If you are an
online merchant, that is, most sales happen from your website,
your rates will be higher than retail merchants because Visa
and Mastercard assume higher risks .
- Merchant Account
Providers
Merchant account providers represent a bank and offer
a variety of products and services that enable you to
accept credit cards as payment from customers.
- Third Party Merchant
Services
They accept credit cards payments on your behalf in exchange
for various fees and percentages. You won't need hefty
setup fees.
- Banks
If you have been in business more than two years and have
good credit, you may ask your local bank to get the lowest
possible discount rate.
- Internet based
processing (Real-Time)
- most widely used for online merchants
With this mehod, after customer enters in the credit card
information, the card information flows to the processing
center/payment gateway.
You will be able to complete sales of merchandise quickly.
Real-time online processing is ideal for sales consisting
of software downloads or e-mailed electronic publications.
It is also well-suited for a wide variety of relatively
small ticket items
- Software processing
(non-Real-Time or manual)
The manual method requires that you collect order and
credit card information from a secure form and then enter
the credit card information by hand using your computer
and a software program.
This method is ideal when you have to ship ther merchandise
or to start delivering the service after a while. You
will be able to assure your customers that the credit
card transactions won't be completed until the merchandise
is ready for shipment.
An alternative procedure, mainly used for higher ticket
items, is to have the credit card transaction "pre-authorized"
when the order is placed and "post-authorized"
(also called a "forced sale") when the goods
are ready to be shipped.
Click
here to read about Real-Time Processing
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